If you thought the Kia/D&G lawsuit was a stretch, wait til you get a load of what BBDO and Mars are facing. Zorro Productions, which claims to be the owner of trademarks associated with its swashbuckling Spanish namesake, has filed suit in California district court, alleging that the maker of M&Ms and its ad agency violated trademarks by dressing up its candy character (image here) as Zorro for a Halloween promotion.
According to reports, Zorro Prods. claims that because Mars put its own M&M trademark on an actor dressed like the masked avenger, that this is “likely to confuse the public.” The plaintiff is asking for at least $500,000 in damages. When reached, BBDO deferred all inquiries to the client, who has yet to comment on the matter.
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