Pyper Paul + Kenney of Tampa, Florida have reignited the flame under Big Boy’s butt, giving the fast food chaing its first campaign in 75 years. The immediate push is TV, hence the spot above. See two others after the jump. They’re less interesting, but we like where this is going.
More: “You Said It: Wendy’s Got It All Wrong”
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Executive Creative Director: Tom Kenney
Associate Creative Director/Writer: Joey Crawford
Senior Art Director: Ben Day/Javier Quintana
Production Company:
Director: Joey Crawford
Producer: Dave Larson
Executive Studio Director: Chanse Chanthalansy
Editor: Chanse Chanthalansy and Mike Wong
Sound Design: Sound Asylum
Sound Engineer: Zach Moody
Music: Rock Salt