Zocdoc Matches People With the Right Doc in a Humorous Campaign

By Kyle O'Brien 

Many people have problems talking to doctors about uncomfortable problems. Healthcare marketplace Zocdoc has launched a campaign that shows it’s easier to find that doctor that you can talk easily with using its platform.

Zocdoc, which aims to make it easy for people to find and book in-person or virtual care, worked with agency 72andSunny Los Angeles, adding a dose of relatable humor as a remedy for finding the right doctor.

In a national TV campaign, directed by Max Sherman through Anonymous Content, a series of tongue-in-cheek ads show the emotional payoff that results from three patients using Zocdoc to find and book an appointment with a doctor who really gets them, giving power to the patient.


In one spot, “Dentist,” a woman scrolls through a series of dentists, being very picky about their qualifications, until she finally finds one she likes.

In “Butt,” a man has a difficult time describing a somewhat awkward intimate issue until his doctor realizes his discomfort and reassures him.

“Finding the right doctor is a difficult and complex thing, but we were able to inject relatable humor to cut through a tired category and meet patients where they are,” said Matt Murphy, chief creative officer, 72andSunny Los Angeles in a statement.

“Jinx” finds a woman stating her anxieties about treatment preferences as her doctor states her fears in tandem with her.

“By showing the simplicity and ease of accessing information on Zocdoc, including verified reviews, and making a quality connection, we hope to inspire people to engage in finding care without fear or frustration,” said Heather Berko, head of brand at Zocdoc in a statement.