Zimmerman Advertising launched a cross-promotional spot promoting Nissan Intelligent Mobility technology and the December 15 release of Star Wars: The Last Jedi.
The spot cues up a message about “The technology of the future now within reach,” set to the familiar strains of John Williams‘ score. That’s perhaps an odd move, given the Star Wars saga is famously set “A long time ago in a galaxy far, far away.”
Zimmerman’s ad somewhat resembles a teaser trailer, not doing much to reveal what Nissan Intelligent Mobility technology does to set the brand apart. Ultimately it amounts to some fairly underwhelming use of the Star Wars franchise tie-in. While there’s undoubtedly a value in any association with the popular franchise, particularly ahead of a new release, it’s hard not to see this as a missed opportunity to make a bigger impact. Maybe Zimmerman has a more impressive sequel in the works?