Los Angeles’ favorite meme-friendly agency Zambezi won the TaylorMade account in early 2015, taking the business away from San Francisco’s Eleven after less than a year and no review. Eleven reps said they resigned the business over creative differences before it went to Zambezi on the strength of “Made of Greatness,” a pitch which became the latter shop’s first campaign for the new client last February.
This week, the shop’s first brand work for the client will debut as TaylorMade and golfers around the world prepare for the spring thaw and lament the time they spent waiting for winter to end.
“The Wait” was filmed in and around Hazeltine National Golf Course in Chaska, Minnesota, where the 2016 Ryder Cup will be played. Can you tell??
Hell yes, Willie Nelson.
In case you have as little knowledge of professional golf as we do, the guy in the last shot was Australian Jason Day. He’s currently the #2 player in the world, ranked behind only Jordan Spieth.
We like the emphasis on the “golfers will endure almost anything to play” theme, which reminds us of this year-old work by Kastner & Partners for Adidas Golf (which subsequently went to Venables Bell & Partners).
Depending on who you ask, either Florida/California or Michigan win the “most golf courses per state” challenge–so some players don’t have to worry too much about ice keeping them off the green. But golf is popular around the world, and we miss the warmer weather on a snowy day in New York.
The ad will air for the first time on Saturday, with a larger campaign including print, digital and social media organized around the #WaitingForGolf tag.
Credits
Agency: Zambezi
CEO/Founder: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Director: Kevin Buth
Art Director: Keven Behboody
Copywriter: Cody Witt
Head of Content: Alex Cohn
Producer: Nat Bricker, Jordan Sider
Managing Director: Pete Brown
Account Director: Kevin O’Brien
Account Director: Gordon Gray
Account Supervisor: Noelle Belling
Account Executive: Carly Ayres
Production Company: Thumper
Director: Chris Stanford
Director of Photography: Laura Merians
Executive Producer: Jamie Miller
Producer: Scott Lane
Editing House: Blink Studios
Editor: Ling Ly
Assistant Editor: Sasha Perry
Producer: Nat Bricker, Jordan Sider
Color Correction: Apache Digital
Colorist: Shane Reed
Executive Producer: LaRue Anderson
Film Scan: Cinelicious
Audio Mix: Blink Studios
Mixer: Mark Scearce
Music
Track: “Waiting Time”
Artist: Willie Nelson
Music Supervision: Jackie Shuman, Andrew Kahn – Good Ear Music Supervision