Zambezi has launched a new campaign for TaylorMade with the 60-second spot “Made of Greatness,” the agency’s first work for the brand since taking over for Eleven without a review early last year.
The anthem ad is shot in black-and-white and introduces TaylorMade’s new R15 club, following several golfers who are dedicated to the club. While elegantly shot, with good shots of the R15 in action, the sub-par voiceover (“…because for greatness, good enough is never good enough.”) tends to drag it down. In addition to the anthem ad, Zambezi is also releasing a series of vignettes featuring PGA golfers Sergio Garcia, Jason Day, Justin Rose and Ryan Palmer, as well as supporting print and digital components.
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