Zambezi, Hungry Man Release Another Awkward fruitwater Spot

By Patrick Coffee 

Last month, vitaminwater’s fruitwater  brand got a little weird with Christina Applegate in the first of its new ads in a campaign created by Venice agency Zambezi and production studio Hungryman.

Today the company released its follow-up, another entry in the “painfully awkward” genre. Here’s “Decoy”:

The earlier one after the jump in case you missed it:

In Not Really Related but Still Interesting news, the “advocacy group” Truth in Advertising is NOT happy with the recently proposed settlement in the class action suit filed against the vitaminwater company. Seems that quite a few people took issue with the fact that the brand promoted its product as a healthy alternative to soda (or “nutrient-enhanced water beverage”) when, in fact, the average bottle contains more sugar than a candy bar.

The group doesn’t like the fact that the proposed settlement “consists solely of meaningless injunctive relief and $1.2 million in attorneys’ fees,” and they filed an amicus brief opposing it.

Note that the September press release for this campaign simply describes the product as “a great-tasting, naturally fruit flavored, zero calorie sparkling water beverage.” Good work, Coca-Cola PR!

The series will soon see a third spot. We predict that it will be odd.

SPOT CLIENT: Fruitwater
SPOT TITLE AND LENGTH: “Decoy”
FIRST AIR DATE: 9/8/14
LOCATION: USA

 

AGENCY: Zambezi248 Westminster Ave

Venice, CA 90066

310.450.6800

AGENCY PRODUCER: Carolyn Lu
EXECUTIVE PRODUCER:ECD:

MANAGING DIRECTOR:

COMMUNICATIONS DIRECTOR:

CREATIVE DIRECTOR:

ART DIRECTOR:

ART DIRECTOR:

Alex CohnBrian Ford

Chris Raih

Nicole Bush

Jon Runkle

Kristen Mann

Rachael Morello

*DIRECTOR: Dave Laden
*PRODUCTION COMPANY: Hungry Man NY               Hungry Man LA160 Varick St 10th Fl        3111 S La Cienega Blvd

New York, NY 10013       Los Angeles, CA 90016

212.625.5600                     310.264.3000

PRODUCTION CO.  EP/MANAGING PARTNER:EPs: Kevin ByrneMino Jarjoura

Nancy Hacohen

PRODUCTION COMPANY LINE PRODUCER: Rick Jarjoura
DP: Christophe Lanzenberg

 

VFX: The Mill3233 S. La Cienega Blvd

Los Angeles, CA 90016

3105663111

VFX PRODUCER: Kiana Bicoy

 

EDITOR:EDITOR: Paul OhLing Ly
EDITING COMPANY: Zambezi (In House)

 

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