Los Angeles independent agency Zambezi hired Grace Teng in the new role of director, media and analytics.
Teng’s arrival is part of the agency’s expansion into communications strategy, media planning and buying. She will report directly to Zambezi CEO Jean Freeman.
“Grace is a is a multi-faceted talent who will increase our purview into how our messages are delivered to consumers,” Freeman said in a statement. “She’s a perfect culture fit for our agency and will help Zambezi build out a world class media and digital practice that meshes with our creative and strategy teams. It’s all about meeting clients where they’re at, and becoming a better service partner.”
“I will be giving more structure to the Zambezi teams as they explore how brand messaging is distributed, received and measured. Basically helping everyone see the work here through an outcome-based lens,” Teng added. “The best thing about being at Zambezi right now, a leading female-led independent, is that the timing is so right for this type of thinking. The agency has so much runway to engage. I’m thrilled to be part of it.”
Teng arrives at Zambezi from Team One, where she has served as consultant group digital director since the beginning of 2017. Before joining Team One, she served as chief strategy officer for DSPolitical, head of marketing for Surprise Ride and consultant digital director for Cerberus Capital Management.
The appointment follows the arrival of 72andSunny vet Alexandra Gardner as director of business development back in February.