Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.
The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump.
Credits:
Y&R New York:
Chief Creative Officer: Jim Elliott
Executive Creative Director: James Caporimo
Creative Director/Partner: Stephen Hersh
Creative Director: Eric Glickman
Executive Director of Content Production: Letitia Jacobs
Senior Producer: Samantha Bonom
Production Company: Gifted Youth
Director: Fatal Farm
DP: Ulrik Bentzen Boel
Line Producer: Stephan Mohammed
EP: Dal Wolf
Head of Production: Anthony Ficalora
Editorial Company: Big Sky
Editor: Chris Franklin
Assistant Editors: Dave Madden & Eirinn Disbrow
Executive Producer: Cheryl Panek
Producer: Sarah Van Tassel
VFX: Ryan Sears
Color Correction: Chris Ryan, Nice Shoes