Y&R Is Out Of The Game

Young & Rubicam has parted ways with Callaway Golf, which AdWeak has estimated ay $15 million. The gold brand recently got a new top level marketing team: Bill Knees as SVP and John Melican as SVP, brand management. Y&R came up with the tagline: “A better game by design.” The agency won the business in July 2004 in a review against Dentsu’s Colby & Partners, Doner and independent Matthews Evans Albertazzi.