We didn’t realize that trees make their own beats until we saw this latest entry in your springtime awards show submission lineup via Y&R Dubai.
As with like-minded work from DDB, et al, the spot brings attention to a non-profit addressing a social/environmental problem–in this case, the destruction of Lebanon’s cedar forests by (we assume) the local foresting industry.
Turns out these trees create a sort of internal “rhythm” of their own. The “Save the Music” org, which has absolutely nothing to do with anyone named Britney, recruited a popular area DJ to turn these ambient soundwaves into something that might just get the kids to dance.
Even if you don’t like European house music, the production process is compelling–as is the contrast between epic landscapes and insular club shots.
Credits after the jump.
Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Ryan Reed
Copywriters: Conor Barry, Jed Dawson
Art Director: Ryan Reed, Dane Ogilvie
Designer: Mohamed Kotait
Music: VL Records
Producer/Composer: Ribal Rayess
Composer/Sound engineer: Jade Hazim
Singer: Marlene Jaber
Bioacoustic Engineer: Derek Shirley
Production Company: Film Pudding Beirut
Post Production Company: Montage Dubai