By now, you’re probably aware that Y&R New York took home the Butterball ad account after beating out two other as-yet-unidentified agencies in the review. Y&R’s responsibilities will cover creative, retail, strategy an digital efforts for the 50+-year-old brand, which the agency tells us is accounts for 20 percent of turkey production here in the U.S.
Following this news, which first broke last Friday, we’ve been told by tipsters that there’s a new Y&R site up, and truth be told, with little fanfare, there is a new YR.com. We’ve been told that the agency quietly tinkered during the wee hours on the site, which looks fine enough with a tiled interface that features its people, work, case studies, etc. Oh, you sneaky devils, you.
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