It seems there isn’t a day (or hour) that goes by where we don’t see the genius of contextual marketing at work.
This latest faux pas was discovered by Make the Logo Bigger on ChicagoTribune.com. Not only do we see a priceless BP banner atop an article about the company’s environmentally unsound practices, but to the right there’s one stating the obvious which is more than fittingly placed. Bravo.
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