Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”
The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump.
Credits:
Client: Schlage
Agency: Young & Laramore
Executive Creative Director: Carolyn Hadlock
President/Chief Strategy Officer: Tom Denari
Creative Director: Bryan Judkins
ACD/Senior Writer: Scott King
Art Director: Zac Neulieb
Writer: Sarah Holcombe
Brand Action Strategist: Taylor Schaffer
Account Director: Brad Bobenmoyer
Senior Account Manager: Cory Schneider
Agency Producer: Amy Jo Deguzis
Editor: Nick Pezzillo, Foundation Content
Keyless Era Video Product Video
Director: Dan Brown, Curator Pictures
Director of Photography: TJ Williams
Keyless Era Social Content
Director: John Douglas, Curator Pictures
Director of Photography: Jeffrey Waldron