Hey, if G2 can have a relationship marketing practice, why can’t SolutionSet (we guess)? The self-proclaimed “fourth largest” indie shop dedicated to digital, direct, data and local marketing has launched a relationship group of its own and leading the charge is Mark Yesayian, who is joining as president of the practice at the agency’s Mill Valley, CA office.
Yesayian arrives from WPP’s MEC, where he handled West Coast digital operations and worked with clients including Microsoft and Paramount Pictures. During his career, Yesayian spent time with the likes of OgilvyOne, which recruited him to lead the Yahoo digital business back in 2004 (he also worked on PlayStation and Wells Fargo while there), as well as Wunderman New York and both Digitas Boston and San Francisco (he was GM at the last one). Now as president of relationship marketing at SolutionSet, Yesayian joins a leadership team that includes CEO Zain Raj, ECD and GSD&M alum Guy Bommarito and digital group president Tim Ross among others.