Well, at least it provides enough lead time. Wunderman, which just underwent an ECD switchup in Chicago, is on the prowl for two young, bright, wet-behind-the-ears marketing students to imagine it is the year 2021, and you’ve just been named Marketer of the Year. Everyone will be asking, “What did you do to receive such an honor?”
Anyhow, the lucky pair who can come up with such an answer (in the form of acceptance speech or even an obituary) will win a trip to Cannes. Says Wunderman Sydney creative director Matt Batten, “We are interested in seeing how they will use the media channels in ways we haven’t seen. By virtue of the presentations, we will have it in their words.” Seems silly enough for us. Check out the brief here (PDF).