After conducting a self-assessment of sorts, the Chicago institution/Mars, Inc. subsidiary that is Wrigley, which has worked with agencies ranging from Energy BBDO to EVB in recent years, has had to cut some staff. While spies are saying that Wrigley’s marketing department was directly affected (we’re hearing 15-25 percent), the brand itself tells us that reductions were made “company-wide” (numbers weren’t disclosed). Wrigley’s restructuring, though, will not have any impact on its current agency relationships, so those of you in the mix can breathe a sigh of relief for now. Here’s an official response from the company that might clarify the matter:
“Wrigley is focusing on growing the gum and confections categories and building our business for the future. After thorough review and analysis of our North America business, we have decided to restructure our organization to drive focus and growth. As such, we have made the difficult decision to eliminate some positions. It is not a decision we take lightly, and we value our associates and the contributions they’ve made to our organization. We are committed to treating our associates according to our principles and will provide separation packages and career transition services to those impacted.”