A little over a month after naming Omnicom’s TBWA\Chiat\Day as its creative agency, GoDaddy has appointed WPP’s MEC as its global media agency, without any formal review, Adweek reports. GoDaddy spends approximately $25 million annually on measured media in the U.S., according to Kantar Media.
“We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium,” GoDaddy CMO Phil Bienert, who was previously a WPP client while senior vice president of digital experience at AT&T, told Adweek. “MEC shares our passion and vision for delivering locally relevant, targeted messaging to connect with people worldwide.”
“GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers,” added MEC North America CEO Marla Kaplowitz. “We are energized by the company’s ambitious drive globally and excited by the challenge to deliver creative media solutions.”
While the brand has made a name for itself with Super Bowl spots starring Danica Patrick in the past, the brand has recently moved away from that direction. It currently doesn’t have a contract with the former spokeswoman and has yet to announce if it is planning to run an ad during Super Bowl 50.