Every job has its up and downs. The need for a massive amount of approvals, that long tedious journey a document makes up the food chain, has got to be top of the list when it comes to complaints in advertising. You know, when it’s like 6:45 p.m. on a Thursday night and you are still waiting for your spin around the deck, which needs to go out tomorrow morning? Yeah. That moment totes sucks, because you know, you just know, you are going to be at the office all night long waiting for the three people after you to make their changes and pass it back down to the first leg in the cycle for yet another round of review. Sigh.
Hence this post. Created by BBDO Detroit, the video is called “Respect the Routing Man.” And really, please, please do.