WONGDOODY Uses Orange Is the New Black Withdrawal to Promote IGT’s DoubleDown Casino

By Erik Oster 

WONGDOODY launched a new campaign for IGT’s DoubleDown Casino, promoting its new Orange is the New Black’ slot game with a series of 15-second spots. It’s the agency’s first work for the client since being named agency of record. 

The ads leverage between season Orange is the New Black withdrawal with a series of tongue-in-cheek references to the Netflix series and the obsessiveness of its fans. Each of the “Better Way” presents one way fans are getting their fix, ending with the message “There’s a Better Way to Get Your Orange is the New Black Fix.” The goofy approach is designed to appeal to exactly the kind of person who would play an Orange is the New Black slot game: seriously obsessive fans of the series. Humorous ways fans get their fixes in the spots include a pair of duct tape shower shoes, DIY eyeliner and orange nails.



Credits:

AGENCY: WONGDOODY
Chairman: Tracy Wong
Executive Creative Director: Pam Fujimoto
Associate Creative Director: Ronnie Lee
Art Director: Elizabeth Lay
Copywriter: Jason Whitehead
Designer: Johan Vilchez
Senior Studio Designer: Scott Engelhardt
Director of Integrated Production: Stacy McCann
Executive Producer: Steph Huske
Interactive Producer: Laura Haithcock
Broadcast Producer: Lydia Sullivan
Producer: Amy C. Wise

Account Director: Kristie Christensen
Associate Strategy Director: Lori Hicks
Supervisor, Connection Planning: Audrey Steinberger
Senior Account Executive: Samantha Sidwell
Sr. Project Manager: Scooter Churchill

Production Company: ContagiousLA
Director: Jeff Jenkins
Executive Producer: Natalie Sakai
Line Producer: Jennifer Schmidt
Production Supervisor: Stephen Ruiz
Director of Photography: Scott Uhlfelder

Editorial and Finishing: WONGDOODY
Editors: Hasalyn Modine & Ravi Dhar
Animators: Matt Glenovich & Jason Roberts

Color: Apache Digital
Colorist: Steve Rodriguez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

Mix: LIME Studios
Executive Producer: Susie Boyajan
Mixer: Matt Miller

Music: ELIAS Music Library
Executive Creative Director: Vincenzo LoRusso
Creative Director: Michael Goldstein
Executive Producer: Vicki Ordeshook
Head of Production: Katie Overcash

CLIENT: DoubleDown Interactive
John Clelland, CMO
Wendy Chaffey, Sr. Integrated Campaign Marketing Manager
Maurice Brazelton, Product Marketing Manager

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