Wolfgang Hires ‘Make Love Not Walls’ Creative Team Away from Anomaly Amsterdam

By Patrick Coffee 

Wolfgang, the L.A.-based creative/consultancy agency set up by several former David&Goliath executives late last year, has made its first headlining hires.

Chris Adams and Ross Cavin join the indie operation—which announced its first investment via Mark Penn’s Stagwell Group in March—as creative directors.

The duo, who have worked together for more than 8 years after meeting at Creative Circus in Atlanta, most recently held the same title at Anomaly’s Amsterdam office, where they worked on the global Diesel and Johnnie Walker accounts. Over less than two years with the MDC shop in Europe, they earned several awards for their work including Lions and Pencils for the former client’s ambitious “Make Love Not Walls” and the latter’s short film “Ode to Lesvos.

“Chris and Ross have produced some of the most provocative and culturally relevant work over the past few years,” said Wolfgang chief creative officer Colin Jeffery, who also led David&Goliath’s creative department until last November. “Their Diesel ‘Make Love. Not Walls’ campaign is a personal favorite. We’re proud to have them on board.”

The duo added, in perfect unison: “We’re excited to come in and help build something from the ground up, particularly something being built by such capable people. Also, we’re not really cut out to be in any real gang, so it’s cool to be able to say we’re part of one that’s also wolf themed.”

Prior to joining Anomaly, Chris and Ross worked together at Deutsch in Los Angeles and Pereira & O’Dell, where they worked on such accounts as Intel, Toshiba, 7UP and Taco Bell.

Their work—especially Intel and Dell’s “What Lives Inside”—won plenty of attendant awards, and they even got a Daytime Emmy nom for Intel and Toshiba’s interactive movie “The Power Inside.”

Their most notable achievement to date, however, is almost certainly the best possible use of Chicago’s “You’re the Inspiration” on their shared portfolio page. We miss you, Peter Cetera!