Wolff Olins, the Omnicom-owned brand consultancy, announced the hire of Chris Maclean as creative director in its New York office. Maclean previously held that title at Gretel, a self-described design, branding and strategy studio in New York.
“We could not be more pleased to add Chris to our team,” Wolff Olins CEO Sairah Ashman said in a statement. “His level of passion combined with his talents and expertise will further strengthen our ability to help build, and even transform, the world’s best brands.”
At Gretel, Maclean worked with Apple, Nike and Paramount. Before that, he spent 10 years in Sydney, holding stints at brand consultancies Re and Interbrand. Over his career, Maclean has garnered recognition from D&AD, Cannes Lion and the Clio Awards.
“Since I started out in branding 11 years ago, Wolff Olins has always been an inspiration for how creative and strategic thinking in combination can solve real problems for business,” Maclean said in a statement. “It set the standard for what can happen when smart, creative people aren’t afraid to take risks to make massive change.”
He added, branding “can make things better, inspire populations, change minds and even change the world, although few consultancies have the ability, know-how and desire to do all of that, and as successfully, as Wolff Olins.”
Wolff Olins is a creative partner to brands such as Google, Spotify, Uber and Grubhub.