WNBA Star Elena Delle Donne and Her Sister Take Center Stage in TBWA\Chiat\Day’s Latest ‘Win From Within’ Gatorade Spot

By Erik Oster 

When Chicago Sky forward Elena Delle Donne stepped away from a UConn basketball scholarship to continue spending time with her sister, Lizzie, who suffers from cerebral palsy and can’t see or hear, people assumed it was so she could take care of her sibling.

But, as Delle Donne explains in “For The Wind,” TBWA\Chiat\Day’s latest installation in its “Win From Within” campaign for Gatorade, “she was the one helping me, getting me out of the worst rut of my life. She gives me perspective.”

It’s a touching story, explored well in the two-minute spot which benefits from letting Delle Donne provide the narration herself. She goes on to explain how she felt after picking up a basketball for the first time after taking time off to be with family and how it felt like “fate” that she was drafted by the WNBA’s Chicago Sky and currently plays in the Windy City, given the unique perspective on wind her relationship with her sister has given her.

In addition to the two-minute spot, there’s also a supporting art installation. Created by artist Michael Murphy and inspired by Lizzie’s love of the wind, the kinetic sculpture installation features 1,606 spinners suspended by cables. The spinners each act as a pixel to create an image which changes based on the viewer’s perspective from where they’re standing. Check out the behind-the-scenes video below to see it in action.