W+K Tokyo Crosses ‘The Finish Line’ for Nike

By Erik Oster 

W+K Tokyo launched the final spot in its “Re:RUN” campaign for Nike Women’s in Japan, entitled “The Finish Line.”

The new spot concludes the story of three women who dropped out of the Nagoya Women’s Marathon but decided, with the help of Nike, to try again. Nike developed custom training programs for each of the three women in the campaign with its professional trainers and followed the women over the course of two months as they prepared for this years marathon. “The Finish Line” follows the women as they face their past failures and once again compete in the Nagoya Women’s Marathon. Unsurprisingly, it has a rather happy ending. W+K Tokyo and Nike also covered the women’s race days on social media, so those following the campaign will hardly be surprised to learn that Nao, Natsumi and Kana all finished the race.

Credits:

W+K TOKYO
Executive Creative Directors: Mike Farr, Tota Hasegawa
Creative Director: Adam Koppel
Art Director: Matt Moore
Copywriter: Charlie Gschwend, Asami Yamashita
Designer: Ayano Takase
Planner: Maria Correa
Translator: Fumie Itake
Agency Producer: Kana Wakabayashi
Agency Assistant Producer: Masataka Odaka
Account Director: Ryan Johnson
Account Supervisor: Ai Kawasaki
Account Coordinator: Chihiro Sasaki

FILM PRODUCTION
PRODUCTION COMPANY:株式会社 ガンズロック(GunsRock inc.)
Director: 柘植泰人(Yasuhito Tsuge)
Director: 児山隆(Takashi Koyama)
Producer: 松友武志(Takeshi Matsutomo)
Production Manager: 番場佑(Yuu Banba)/ 谷本研二(Kenji Tanimoto)/長野隆太(Ryuta Nagano) 辻植也(Tatsuya Tsuji)/田中薫(Kaoru Tanaka)
Director of Photography: 伊藤仁(Jin ito)/ 村上ヨシタカ(Yoshitaka Murakami)
Steady camera: 植田久貴(Hisataka Ueda)
Mixer: 小牧修二(Shuji Komaki)
Off Line editor: 本田吉孝(Yoshitaka Honda)/ 見田伸夫(Nobuo Mita)
Colour Correction: 鶴川裕康(Hiroyasu Tsurukawa)
CAST:原田 奈於 (Nao Harada), 小里 夏美 (Natsumi Kozato),  村田 佳菜 (Kana Murata)

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