Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.”
“Script to Screen” is a bit less…quirky than that offering:
In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.
Since this work is all about the products, we have two product-specific spots after the jump.
First, “If a Tree Falls” reminds us that surround sound is quite the invention:
“Roof” is even more straightforward:
While we do have a smartphone and a Playstation, we do not, unfortunately, have a roof. What’s the West Coast like this time of year?
The campaign will also include further multi-media elements: Variety, for example, will run a feature this week that “allows users to go back in time and revisit a selection of memorable news reports” from its past five decades…reports presumably created with Sony products.
| W+K PORTLAND | |
| Creative Directors | Chris Groom / Stuart Brown |
| Copywriters | Derek Szynal |
| Art Director | Devin Gillespie |
| Producer | Jessica Staples |
| Social Strategy | Josie Goldberg |
| Strategic Planning | Anibal Casso |
| Media/Comms Planning | Kelly Muller |
| Account Team | Trish Adams / Diana Gonzalez / Marcelina Ward |
| Business Affairs | Cindy Lewellen / Karen Murillo |
| Project Management | Shannon Hutchinson |
| Executive Creative Directors | Joe Staples / Mark Fitzloff |
| Head of Production | Ben Grylewicz |
| PRODUCTION | |
| Production Company | Anonymous Content / Some Such & Co |
| Director | Daniel Wolfe |
| Executive Producer | Jeff Baron, Tim Nash |
| Line Producer | Caroline Pham |
| Director of Photography | Robbie Ryan |
| EDITORIAL | |
| Editorial Company | Cosmo Street / Trim Editing |
| Editor | Tom Lindsay |
| Exec Post Producer | Jaclyn Paris |
| Post Producer | Marie Mangahas |
| VFX | |
| VFX Company | The Mill |
| Exec VFX Producer | Sue Troyan |
| VFX Producer | Kait Boehm |
| Lead Flame Artist | Billy Higgins |
| Flame Assist | Steve Cokonis / Anthony Petitti |
| Smoke Artist | Scott Johnson |
| Motion Graphics | Greg Park / Clare Carrellas |
| MUSIC + SOUND DESIGN | |
| Music Company | Walker |
| Song (if applicable) | “Central Services/The Office” (original recording) |
| Exec Producer | Sara Matarazzo |
| Sound Design Company | Barking Owl |
| Sound Designer | Michael Anastasi |
| Exec Producer | Kelly Bayett |
| MIX | |
| Mix Company | Lime Studios |
| Mixer | Rohan Young |
| Producer | Susie Boyajan |