W+K Portland’s Case for Coraline

By Matt Van Hoven 

Above is a short video that captures everything Weiden + Kennedy Portland did in order to get the film Coraline on the minds of Web savvy folks like yourselves. The campaign is in many ways similar to Campfire’s True Blood work, including hand-crafted items that were shipped to movie bloggers and stop-motion enthusiasts with Web presence.

W+K Portland’s blog has a full run-down of what was done, but the video above is the quickest way to see it all.

More: “HBO Promo Hits Its Target

Advertisement
Advertisement