W+K Portland Wants You to Know That ‘You Can, in Portland’

By Erik Oster 

W+K Portland launched a spring campaign promoting its hometown for tourism organization Travel Portland.

In a 30-second spot, the agency promises that no matter what you want to do, “You Can, in Portland.” The animated ad was directed by Mark Gustafson, who served as animation director for Wes Anderson‘s 2009 film adaption of Roald Dahl‘s Fantastic Mr. Fox and the agency worked with animation studio HouseSpecial on the effort. “You Can, in Portland” shows a variety of attractions, from breweries and food hotspots to pinball, Portland Timbers games, concerts, Powell’s City of Books, farmer’s markets and hiking.

It all unfolds quickly in lively, colorful stop-motion animation. In fact, the Portland sights go by so fast you might have to re-watch it to catch them all. The effort should appeal to a wide range of travelers, from craft beer fans to outdoorsy-types and bookworms.

Of course, Portland isn’t all that Oregon has to offer and W+K Portland also worked on a series of “We Like It Here” interactive 360-degree videos, promoting activities outside the city like “Fly Fishing,” “Dune Riding” and “Wine Tasting.”