W+K Portland Hypes Dodge’s ‘Wolf Pack’

By Erik Oster 

W+K Portland launched a new campaign for Dodge, promoting its range of vehicles with a pair of broadcast spots and a new digital ad.

“Wolf Pack” is the second ad from W+K Portland to compare Dodge vehicles to dangerous beasts, following its “Predators” spot this summer. The 30-second spot opens with ominous music and a group of Dodge vehicles gathering in the dark. As the cars speed down a desolate road, the voiceover chimes in, “If you call one of us, just remember, you’ve invited the whole pack.” The other broadcast spot, “Pick-up” claims that the Dodge Challenger is “Every man’s favorite car…until it comes for his daughters.” Both broadcast ads made their debut last Sunday and will continue to run through March, including during CBS and Fox’s NFL Playoff coverage this Sunday; “Pick-up” will also air during NBC’s Golden Globe Awards show on Sunday. An online spot, “Old Man Story” continues the Dodge Brothers story (also alluded to in “Pick-up”) by comparison to the relatable tale of an old man trudging five miles through the snow every day with holes in his shoes. Rather than complain, the Dodge Brothers just built themselves a car. 

Creative Director: Micah Walker/Justine Armour
Copywriter: Tim Cairns
Art Director: James Moslander
Producer: Chris Capretto
Account Team: David Hughes/Drew Widell/Cheryl Markley/Stephanie Montoya
Executive Creative Directors: Joe Staples/Mark Fitzloff
Agency HOP: Ben Grylewicz
Business Affairs: Dusty Slowik
Traffic: Andrea Sierra
Product Specialist: Chris Bailey
Project Manager: Stacy Grogan

Production Company: Epoch
Director: Martin de Thurah
Executive Producer:z Melissa Culligan
Line Producer: Anura Idupuganti
Director of Photography: Kasper Tuxen

Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Post Producer: Amanda Ornelas
Post Executive Producer: Angela Dorian

VFX Company: The Mill
VFX Supervisor/Flame Artist: John Shirley
VFX Producer: Kait Boehm

Music+Sound Company: Barking Owl
Producer: KC Dossett
Executive Producer/CD: Kelly Bayett

Mix Company: Eleven
Mixer: Jeff Payne