Back in July, W+K Portland introduced a new robot character with a series of ads in which Old Spice products help him smell like a man.
Now, the agency is a back with another spot for the campaign, featuring the (vaguely creepy) character, promoting Old Spice deodorant and body wash. This time around, he’s hanging out in a hot tub with a few giggly women in bikinis. Soon, however, he starts malfunctioning (again), because robots and water don’t mix. (The women, miraculously, are not electrocuted.) It’s very much in line with the previous spots, so if you liked those, chances are you’ll find this one amusing, too. If not, you’ll probably long for a screaming Terry Crews.
Advertisement