W+K Portland Asks ‘Why Change?’ for Nike Golf

By Erik Oster Comment

W+K Portland launched a 30-second, celebrity-filled new spot for Nike Golf’s Vapor driver.

Entitled “Why Change?” the ad promotes the Nike Vapor’s improved technology as being able to improve your game, no matter how good you are. It features appearances from athletes Tiger Woods, Charles Barkley, Rory McIlroy, Michelle Wie and Bo Jackson. Even the voiceover has star power, provided by comedian Keegan-Michael Key (of Key and Peele), who seems to be making the rounds in advertising lately. Key informs each athlete that, with the Vapor, they can improve their game, even if Barkley insists his swing is perfect. The approach is handled well, with Key’s expert comedic timing helping W+K to pull off the humorous spot. Plus, it’s really nice to see Bo Jackson getting some love.

“Why Change?” launched yesterday and will run on broadcast for two weeks. It is supported by a digital/interactive initiative, running until March 8th.

Credits:

W+K PORTLAND

Creative Directors: Chris Groom / Stuart Brown

Copywriter: Brock Kirby

Art Director: Derrick Ho

Producer: Jeff Selis

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade/Brandon Thornton

Media/Comms Planning: Alex Dobson/Jocelyn Reist

Account Team: Alyssa Ramsey/Rob Archibald/Heather Morba/Ramiro Del-Cid

Business Affaires: Dusty Slowik

Project Management: Nancy Rea

Executive Creative Directors: Joe Staples/Mark Fizloff

Head of Production: Ben Grylewicz

PRODUCTION

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Holly Vega

Line Producer: Vincent Landay

Director of Photography: Nicolas Karakatsanis

EDITORIAL

Editorial Company: Joint Editorial

Editor: Matthew Hilber

Post Producer: Leslie Carthy

Post Executive Producer: Patty Brebner

VFX

VFX Company: The Mill

VFX Supervisor: Tim Davies

VFX Producer: Will Lemmon

MUSIC + SOUND DESIGN

Music+Sound Company: Barking Owl

DIGITAL / INTERACTIVE

W+K PORTLAND

Creative Director: Chris Groom/Stuart Brown

Copywriter: Brock Kirby

Art Director: Derrick Ho

Producer: Jeff Selis

Interactive Strategy: Reid Schilperoort

Strategic Planning: Andy Lindblade/Brandon Thornton

Media/Comms Planning: Alex Dobson/Jocelyn Reist

Account Team: Alyssa Ramsey/Rob Archibald/Heather Morba/Ramiro Del-Cid

Executive Creative Directors: Joe Staples/Mark Fitzloff

Agency Executive Producer: Ben Grylewicz

Digital Designer: Rob Mumford

Exec Interactive Producer: Patrick Marzullo

Content Producer: Byron Oshiro/Sarah Gamazo

Broadcast: Jeff Selis

Art Buying: Amy Berriochoa

Photographer: Henrique Plantikow

Interactive Studio Artist: Adam Sirkin, Oliver Rokoff

Comments

Advertisement
Advertisement