In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry.
Curry joins SportsCenter anchors Stan Verrett and Neil Everett in the ESPN cafeteria, where he thanks two cooks for (accidentally) celebrating his recent performance on the court by serving chicken curry. The anchors try to convince Curry it’s a coincidence, but he’s not buying it, even after the cooks’ confused glances. It’s one of the more fun SportsCenter spots in a while, as, even if the premise is a little obvious, Curry plays his part well enough to make it work.
There’s also a “Kitchen Warriors” installment in which Steph squares off against his wife, Ayesha Curry, to see who can make the better chicken curry. With their daughter Riley as the judge, it soon becomes clear Steph’s skills are on the court, not in the kitchen.
Note: credits only apply to the first spot; “Kitchen Warriors” was created by the client.
Credits for “Chicken Curry”:
W+K NEW YORK
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Brandon Henderson, Caleb Jensen
Copywriter: Scott Mahoney
Art Director: Dan Oliva
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Blakely McKnight
Account Team: Casey Jennings, Alex Scaros
Business Affairs: Sara Jagielski
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Jason Reda
Director of Photography: David Morabito
Editorial Company: Arcade Editorial
Editor: Dave Anderson
Post Producer: Lauren Cancelosi
Post Executive Producer: Sila Soyer
VFX Company: The Mill
VFX Lead Flame/ 2D Lead: Jamin Clutcher
Producer: Clairellen Wallin
Co-Coordinator: Leigh-Anne Pike
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky