W+K NY Serves Up ‘Chicken Curry’ for ESPN

By Erik Oster Comment

In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry.

Curry joins SportsCenter anchors Stan Verrett and Neil Everett in the ESPN cafeteria, where he thanks two cooks for (accidentally) celebrating his recent performance on the court by serving chicken curry. The anchors try to convince Curry it’s a coincidence, but he’s not buying it, even after the cooks’ confused glances. It’s one of the more fun SportsCenter spots in a while, as, even if the premise is a little obvious, Curry plays his part well enough to make it work.

There’s also a “Kitchen Warriors” installment in which Steph squares off against his wife, Ayesha Curry, to see who can make the better chicken curry. With their daughter Riley as the judge, it soon becomes clear Steph’s skills are on the court, not in the kitchen.

Note: credits only apply to the first spot; “Kitchen Warriors” was created by the client.

Credits for “Chicken Curry”:

W+K NEW YORK

Executive Creative Directors: David Kolbusz, Susan Hoffman

Creative Directors: Brandon Henderson, Caleb Jensen

Copywriter: Scott Mahoney

Art Director: Dan Oliva

Head of Content Production: Nick Setounski

Executive Producer: Temma Shoaf

Producer: Blakely McKnight

Account Team: Casey Jennings, Alex Scaros

Business Affairs: Sara Jagielski

 

PRODUCTION

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Line Producer: Jason Reda

Director of Photography: David Morabito

 

EDITORIAL

Editorial Company: Arcade Editorial

Editor: Dave Anderson

Post Producer: Lauren Cancelosi

Post Executive Producer: Sila Soyer

 

VFX

VFX Company: The Mill

VFX Lead Flame/ 2D Lead: Jamin Clutcher

Producer: Clairellen Wallin

Co-Coordinator: Leigh-Anne Pike

 

TELECINE

Telecine Company: CO3

Colorist: Tom Poole

 

MIX

Mix Company: Heard City

Mixer: Keith Reynaud

Producer: Gloria Pitagorsky

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