Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.
In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football. When he reveals that the format won’t take effect until 2014 however, the reception falls somewhat flat. Filmed at St. Joseph High School in Brooklyn, New York, the spot takes place in 1975, the year Rudy Ruettiger played for Notre Dame. While the famously cheesy movie certainly deserved a satirical send up, W+K’s spot fails to really hit the mark and feels a bit drawn out at 90 seconds. Stick around for credits after the jump.
Credits:
W+K NEW YORK
Client: ESPN Campaign: “Rudy” |
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Creative Directors | Brandon Henderson, Caleb Jensen | |
Art Director | Jared White | |
Copywriter | Will Binder | |
Executive Producer | Temma Shoaf | |
Producer | Blakely McKnight | |
Account Team | Mike Welch, Joe Morelli, Brandon Pracht | |
PRODUCTION | ||
Production Company | M ss ng P eces | |
Director | Ray Tintori | |
Executive Producer | Ari Kuschnir and Kate Oppenheim | |
Director of Photography | Rob Leitzell | |
Producer | Corey Deckler | |
EDITORIAL | |
Editorial Company | Arcade Edit |
Editor | Jeff Ferruzzo |
Assistant Editor | Laurel Smoliar |
Post Producer | Lauren Cancelosi/Anna Butler |
Post Executive Producer | Sila Soyer |
VFX | |
VFX Company | Arcade Edit |
Senior Producer | Tristian Wake |
Production Asst. | |
Colorist | CO3, Tom Poole |
MIX | |
Mix Company | Heard City |
Mixer | Keith Reynaud |
Producer | Gloria Pitagorski |