W+K NY, ESPN Ring in MLB Playoffs, NHL Season

By Erik Oster 


W+K New York launched two new “This is SportsCenter” spots for ESPN, celebrating the beginning of the MLB playoffs (which kicked off with the Astros’ defeat of the Yankees last night) and the start of the NHL season (which begins tonight).

In “Ice Cream,” Jay Harris and Lisa Kerney enjoy the titular iced dessert in ESPN’s cafeteria, served in mini plastic baseball caps. Only they can’t stop staring at Matt Harvey, at the end of the table, who is eating a mammoth portion out of an actual baseball helmet. “National Anthem,” meanwhile, sees SportsCenter hosts John Anderson and John Buccigross prepare to start the show following the “Star Spangled Banner,” but with Canadian NHL analyst Barry Melrose in the studio there is a slight delay. 

Both spots trade in the series’ trademark brand of humor, with fairly simple premises this time around. While certainly not highlights of the long-running series, both spots should please fans of “This is SportsCenter,” with the simple but effective sight gag of “Ice Cream” probably the more entertaining of the two efforts.

Credits:

TV SPOTS (TISC): “Ice Cream” :15

W+K NEW YORK
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors Brandon Henderson, Stuart Jennings, Erwin Federizo
Art Directors: Gary VanDzura, NJ Placentra
Copywriters: Charles Hodges, Alex Ledford
Associate Producer: Lisa Delonay
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg

PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito

EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer: Sasha Hirschfeld

VFX
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller

MIX
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer

TV SPOTS (TISC): “National Anthem” :30

W+K NEW YORK
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen, Erwin Federizo
Art Directors: Dan Oliva, NJ Placentra
Copywriters: Scott Mahoney, Alex Ledford
Associate Producer: Lisa Delonay
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg

PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito

EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer: Sasha Hirschfeld

VFX
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller

MIX
Mix Company: Mackenzie Cutler

Mixer: Sam Shaffer

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