W+K New York launched a Father’s Day spot for Delta in collaboration with Park Pictures and husband and wife director/producer team The Mercadantes, dedicated to all the “pilots on the ground” navigating their children through childhood.
The spot, which gains authenticity through the casting of real father-child pairings, shows dads playing a game of airplane with their kids, or using the familiar airplane method to get their finicky youngsters to eat their food. It’s a simple yet emotional approach, yet an emotional and easily-relatable one that ties to the brand well. “Airplane” launched yesterday on DeltaFathersDay.com, as well as the brand’s social media channels, days ahead of the holiday this weekend.
Credits:
W+K NEW YORK
Executive Creative Directors: David Kolbusz and Jaime Robinson
Creative Directors: Sean McLaughlin and John Parker
Copywriter: Ian Hart
Art Director: Jessica Shriftman
Head of Content Production: Nick Setounski
Producer: Luiza Naritomi
Assistant Content Producer: Christine Young
Brand Strategist: Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Jasmina Almeda
Business Affairs: Sara Jagielski, Keri Rommel, Sonia Bisono
Project Manager: Ava Rant
PRODUCTION
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Justin Pollock
Executive Producer: Jackie Kelman Bisbee
Line Producer: Jed Hubbard
Director of Photography: Daniel Mercadante
EDITORIAL
Editorial Company: Joint
Editor: John Resner
Post Producer: Michelle Carman/Alex Thiesen
Editorial Assistant: Stephen Nelson
VFX
VFX Company: Joint
VFX Artists: Katrina Salicrup / David Jahns
TELECINE
Telecine Company: Joint
Colorist: David Jahns
MIX
Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink
MUSIC
Song: Abandon Window
Artist: Jon Hopkins