W+K NY Celebrates Father’s Day for Delta

By Erik Oster 

W+K New York launched a Father’s Day spot for Delta in collaboration with Park Pictures and¬†husband and wife director/producer team The Mercadantes, dedicated to all the “pilots on the ground” navigating their children through childhood.

The spot, which gains authenticity through the casting of real father-child pairings, shows dads playing a game of airplane with their kids, or using the familiar airplane method to get their finicky youngsters to eat their food. It’s a simple yet emotional approach, yet an emotional and easily-relatable one that ties to the brand well. “Airplane” launched yesterday on DeltaFathersDay.com, as well as the brand’s social media channels, days ahead of the holiday this weekend.



Executive Creative  Directors: David Kolbusz and Jaime Robinson
Creative Directors: Sean McLaughlin and John Parker
Copywriter: Ian Hart
Art Director: Jessica Shriftman
Head of Content Production: Nick Setounski
Producer: Luiza Naritomi
Assistant Content Producer: Christine Young
Brand Strategist: Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Jasmina Almeda
Business Affairs: Sara Jagielski, Keri Rommel, Sonia Bisono
Project Manager: Ava Rant

Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Justin Pollock
Executive Producer: Jackie Kelman Bisbee
Line Producer: Jed Hubbard
Director of Photography: Daniel Mercadante


Editorial Company: Joint
Editor: John Resner
Post Producer: Michelle Carman/Alex Thiesen
Editorial Assistant: Stephen Nelson

VFX Company: Joint
VFX Artists: Katrina Salicrup / David Jahns

Telecine Company: Joint
Colorist: David Jahns

Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink

Song: Abandon Window
Artist: Jon Hopkins