W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”
In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.”
Credits:
“New Year’s Spread”
W+K NEW YORK
Executive Creative Directors: Susan Hoffman & David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Creatives: Will Binder, Jared White
Designers: Lorin Brown
Executive Producer: Temma Shoaf
Producer: Kristen Johnson
Head of Integrated Production: Nick Setounski
Account Team: Brandon Pracht, Mike Welch, Joe Morelli
Project Manager: Kristin Daly
Brand Stategist: Tom Haslow
Business Affairs Manager: Justine Lowe
Head of Business Affairs: Sara Jagielski
Traffic: Sonia Bisono, Rylee Millerd
PR: Rebecca Groff, Kristen Wright
PRODUCTION
Production Company: Smuggler
Director: Brian Beletic
Partner: Patrick Milling Smith
Partner: Brian Carmody
COO: Lisa Rich
Executive Producer: Lisa Tauscher
Head of Production: Andrew Colón
Producer: Rhonda Vernet
EDITORIAL
Editorial Company: Joint
Editor: Tommy Harden
Assistant Editor: Stephen Nelson & Kristy Faris
Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
Mixer: Noah Woodburn (New Year’s Spread :15)
End Card Animation: JB Jacobs
VFX
VFX Company: The Mill New York
Executive Producer: Enca Kaul
Producer: Colin Moneymaker
2D Lead: Gavin Wellsman
CG Lead: Eva Kuehlmann
Flame Artist: Keith Sullivan, Jamin Clutcher, Emily Bloom
Nuke Artist: Antoine Douadi, John McIntosh, Jeff Butler, Dae Yoon Kang, Gizem Ersavas
Matte Painter: Gizem Ersavas
MUSIC + SOUND DESIGN
Song: “Semiramide – Overture from Gioachino Rossini”
Performed By: Rundfunkorchester des Südwestfunks
Music Supervisor: Maxwell Gosling at Little Ears
MIX
Mix Company: Heard City
Mixer: Eric Warzecha
Managing Director: Gloria Pitagorsky
Producer: Sasha Awn
COLOR GRADE
Color Company: Co3
Colorist: Tom Poole
Color Producer: Dana Bloder
“Playoff Ride”
W+K NEW YORK
Executive Creative Directors: Susan Hoffman & David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Creatives: Will Binder, Jared White
Designers: Lorin Brown
Executive Producer: Temma Shoaf
Producer: Kristen Johnson
Head of Integrated Production: Nick Setounski
Account Team: Brandon Pracht, Mike Welch, Joe Morelli
Project Manager: Kristin Daly
Brand Strategist: Tom Haslow
Business Affairs Manager: Justine Lowe
Head of Business Affairs: Sara Jagielski
Traffic: Sonia Bisono, Rylee Millerd
PR: Rebecca Groff, Kristen Wright
PRODUCTION
Production Company: Smuggler
Director: Brian Beletic
Partner: Patrick Milling Smith
Partner: Brian Carmody
COO: Lisa Rich
Executive Producer: Lisa Tauscher
Head of Production: Andrew Colón
Producer: Rhonda Vernet
EDITORIAL
Editorial Company: Joint
Editor: Tommy Harden
Assistant Editor: Stephen Nelson & Kristy Faris
Post Producer: Lauren Pullano
End Card Animation: JB Jacobs
VFX
VFX Company: The Mill LA
Executive Producer: Enca Kaul
Producer: Will Lemmon
Creative Director: Phil Crowe
2D Lead: Bill Higgins
Nuke Artist: Ben Smith, Jake Maymudes, Remedy Hynh, Steve Cokonis
Flame Artist: Jale Parson, Patrick Munoz, Narbeh Mardirossian, Chris Knight
After Effects Artist: Melvina Wong
3D Tracking: Martin Rivera
MUSIC – Playoff Ride :60/:30
Artist: Ray Price
Song: For the Good Times
Music Supervisor: Good Ear Music Supervision
MUSIC – Playoff Ride :15
Artist: Alva Noto
Song: Meta Phaser
SOUND DESIGN – Playoff Ride :15
Artist: Gus Koven
Song: Stimmung
Producer: Kristina Iwankiw
MIX
Mix Company: Heard City
Mixer: Eric Warzecha
Managing Director: Gloria Pitagorsky
Producer: Sasha Awn
COLOR GRADE
Color Company: Co3
Colorist: Tom Poole
Color Producer: Dana Bloder
Post Executive Producer: Patty Brebner