W+K New York teamed up with Blake Griffin and a certain animated Martian for a new spot promoting Nike Jordan’s new Super.Fly 4’s, entitled “The Dunk to End All Dunks.”
The spot opens on Blake Griffin performing an “earth shattering” dunk while practicing with a buddy. Angered that earth shattering is supposed to be his job, Marvin the Martian shows up and threatens to disintegrate Blake when his friend reminds Marvin that he has to allow the NBA star a chance to defend himself, per “cartoon rules.” Blake’s weapon of choice is a dunk contest, and the remainder of the spot sees Griffin squaring off against the pint-sized Martian, who has the advantage of using his own ball. When it looks like Griffin may have been defeated, none other than Bugs Bunny shows up to give him the edge he needs (it’s the Super.Fly 4’s) and soon Blake puts Marvin back in his place.
Fans of Space Jam, Looney Tunes and Blake Griffin should all get a kick out of the fun spot, which manages to capture the spirit of Looney Tunes and turns it into a surprisingly entertaining ad for shoes. Griffin’s acting isn’t exactly top notch, but that hardly matters given the nature of the spot. If there’s a downside, it’s that the ad, which runs over two minutes, could have easily shaved off some of its introduction and been an even better 90-second spot. Still, anyone who enjoys seeing Looney Tunes mixed with basketball, and particularly sports-loving kids, should find plenty to enjoy here and may even feel the need to run out for Griffin’s Super.Fly 4’s. “The Dunk to End All Dunks” also serves as the latest fuel for rumors that a Space Jam sequel is in the works. Whether or not that comes to fruition, we can probably expect to see Griffin and the Looney Tunes characters to make more appearances for the Jordan Brand in the coming months.
Credits:
W+K NEW YORK
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Jimm Lasser, Gary Van Dzura, Mike Giepert
Art Director: Jed Heuer
Copywriter: Al Merry, Laddie Peterson
Producer: Alison Hill
Assistant Producer: Kristen Johnson, Lisa Delonay
Head of Integrated Production: Nick Setounski
Account Team: Jerico Cabaysa, Jonathan Chu
Media Team: Karlo Cordova, Justin Lam, Branden Bouvia
Strategic Planner: Stéphane Missier
Project Manager: Sunjoo Ryou
Business Affairs: Team Sara Jagielski, Sonia Bisono, Carolina Hernandez, Lindsey Timko
PRODUCTION
Production Company: Pacific Rim Films
Director: Jon Favreau
Executive Producer, UPM: Annie Johnson
Head of Production: Bryan Mitchell
Line Producer: Julia Roberson
Production Supervisor: Tatiana Vallin
1st Assistant Director: Aldric Porter
Director of Photography: Jeff Cronenweth
Production Designer: Christopher Glass
EDITORIAL
Editorial Company: Arcade Edit
Editor: Geoff Hounsell, Will Hassell
Executive Producer and Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Jamie Lynn Perritt
Assistant Editor: Laura Sanford
VFX
Visual Effects Company: The Mill, New York
Executive Producer: Zu Al-Kadiri, The Mill
Producer: Katie Kolombatovich
Shoot Supervisor: Westley Sarokin and Ed Boldero
Creative Director: Westley Sarokin
2D Lead Artist: Westley Sarokin and Jade Kim
3D Lead Artist: Andres Eguiguren
2D Artists: Jeff Butler, Margolit Steiner, Sung Eun Moon, Alex Dreiblatt, Kevin Quinlan, Rob Meade, John McIntosh, Molly Intersimone, Dan DeFelice, Amanda Amalfi, Steve Koenig, Mikey Smith, Jamin Clutcher
3D Artists: Tim Kim, Corey Langelotti, Nick Couret, Hassan Taimur
Matte Painting: Cedric Menard
Design: Pierce Gibson, Jeff Buoncristiano, Chis Mennuto, Benge Li
Animation Company: Warner Bros Animation
Producer/Director: Spike Brandt
Line Producer: Monica Mitchell
Animators: Spike Brandt, Dale Baer, Dan Haskett, John McClenahan, Jeff Siergey, Neal Sternecky, Bill Waldman, Dean Wellins
EFX Animation/Compositing: Brett Hardin, Kevin O’Neil
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
MUSIC – ORIGINAL SCORE, COMPOSITION AND SOUND DESIGN
Music Company: tonefarmer
President/Partner/Producer: Tiffany Senft
Founder/Composer: Raymond Loewy
Composers: Jared Hunter, Sam Skarstad, Raymond Loewy
Sound Designer: Jimmy Harned
Production Manager: Elizabeth Munoz
ORIGINAL MUSIC
Artist: DJ Statik Selektah
Dunk Sequence Track: “The Dunk To End All Dunks”
MIX
Mix Company: Sonic Union
Mixer: Steve Rosen
COLOR
Color Company: The Mill LA
Colorist: Adam Scott