In the spirit of the season, Wieden+Kennedy’s latest for Delta Airlines launched today.
Here’s the story behind the spot: the client followed up on its Fall “No Bag Left Behind” by creating a limited run of the starring bear bag for Children’s Miracle Network. A team of pilots and flight attendants then filled dozens of the bags with presents and delivered them to kids at Scottish Rite Hospital for children in Atlanta.
The result was this spot:
Don’t try to tell us that you weren’t moved.
Here’s the September spot:
Delta, which has been a member of the Children’s Miracle Network Hospitals since 1997, also set up eBay auctions to benefit the organization: customers can purchase a bag like the one in the spot by donating directly to the network.
We have no snark here, but we do have credits.
| W+K NEW YORK | |
| Executive Creative Directors | Susan Hoffman and David Kolbusz |
| Creative Directors | Sean McLaughlin and John Parker |
| Copywriter | Pepe Hernandez |
| Art Director | Perry Morton |
| Head of Content Production | Nick Setounski |
| Broadcast Producer | Lily Ellis |
| Interactive Producer | Christine Young |
| Brand Strategists | Meranne Behrends, Sam Matthews |
| Account Team | Daniel Shaw, Meghan Mullen, Jasmina Almeda |
| Business Affairs | Sara Jagielski and Keri Rommel |
| Project Manager | Rayna Lucier |
| BROADCAST PRODUCTION | |
| Production Company | Caviar |
| Director | Sean Dunne |
| Executive Producers | Luke Ricci, Michael Sagol, Jasper Thomlinson |
| Head of Production | Kelly Bowen |
| Producer | Cass Greener |
| Production Supervisor | Jeannie Rochelle |
| Director of Photography | Hillary Fyfe Spera |
| EDITORIAL | |
| Editorial Company | Caviar Post |
| Executive Producer – Post | Tiffani Manabat |
| Editor | Kathy Gatto |
| Post Producer | Terry Huynh |
| Editorial Assistant | Alec Ernest |
| COLOR & CLEAN UP | |
| Company | Caviar Post |
| Davinci Artist | Bryan Lehrer |
| CG Artist – Cleanup | Arnold Aldridge |
| Sound Design & Final Mix | |
| Sound Studio | 740 Sound Design |
| Sound mixer | Larry Winer |
| EP 740 Sound
Producer 740 Sound |
Erin Reilly
Geena Richards |
| Music | |
| Composer | David Nyman |
| Fabrication | |
| Fabrication | Tim Ronan |