Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).
The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”
The first episode aired several hours before our dog rudely woke us up this morning:
So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”
Promos and credits below.
Here’s the teaser:
And another:
The release tells us that the series will have one more episode. These guys may not be the new Key and Peele, but we get it.
W+K NEW YORK | |
Executive Creative Directors | Susan Hoffman, David Kolbusz |
Creative Directors | Gary Van Dzura, Jimm Lasser |
Writer | Eric Helin |
Art Director | Erwin Federizo |
Head of Content Production | Nick Setounski |
Producer | Orlee Tatarka |
Account Team | Jerico Cabaysa, Price Manford, Heather Morba, Cory McCollum |
Business Affairs | Sara Jagielski |
PRODUCTION | |
Production Company | Go Films |
Director / | Neal Brennan (Director & Co-Writer) |
Executive Producer/COO | Gary Rose |
Executive Producer | Adam Bloom |
Line Producer | Marc Benardout |
Director of Photography | Chuck Ozeas |
EDITORIAL | |
Editorial Company | Starch Media |
Editor | Bijan Shams, Scott Ashby, Jeremy Hsu |
Post Producer | Susan Applegate |
Post Executive Producer | |
VFX/Animation | |
VFX Company | Stardust & Elastic |
VFX Lead Flame | Alex Frisch |
TELECINE | |
Telecine Company | MPC LA |
Colorist | Ricky Gausis |
MIX | |
Mix Company | Eleven |
Mixer | Jeff Payne & Ben Freer |
Producer | Susanne Hollingshead |
MUSIC | |
Song | “Junkyard” (Original Composition) |
Artist | James Poyser |