W+K New York and Jordan Go West Looking for Sketch Comedy

By Patrick Coffee 

Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there).

The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.”

The first episode aired several hours before our dog rudely woke us up this morning:


So they can’t even operate without their shoes. Since these episodes aren’t technically ads, do we call them “branded content” or “sponsored content?”

Promos and credits below.

Here’s the teaser:

And another:

The release tells us that the series will have one more episode. These guys may not be the new Key and Peele, but we get it.

Executive Creative Directors Susan Hoffman, David Kolbusz
Creative Directors Gary Van Dzura, Jimm Lasser
Writer Eric Helin
Art Director Erwin Federizo
Head of Content Production Nick Setounski
Producer Orlee Tatarka
Account Team Jerico Cabaysa, Price Manford, Heather Morba, Cory McCollum
Business Affairs Sara Jagielski


Production Company Go Films
Director / Neal Brennan (Director & Co-Writer)
Executive Producer/COO Gary Rose
Executive Producer Adam Bloom
Line Producer Marc Benardout
Director of Photography Chuck Ozeas


Editorial Company Starch Media
Editor Bijan Shams,  Scott Ashby, Jeremy Hsu
Post Producer Susan Applegate
Post Executive Producer


VFX Company Stardust & Elastic
VFX Lead Flame Alex Frisch


Telecine Company MPC LA
Colorist Ricky Gausis


Mix Company Eleven
Mixer Jeff Payne & Ben Freer
Producer Susanne Hollingshead


Song “Junkyard”  (Original Composition)
Artist James Poyser