W+K, Levi’s Proclaim ‘Now is Our Time’

By Kiran Aditham 

Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake’s cringe-worthy line in The Social Network? Whatever the case, the parties involved are back with a new, anthemic (and very oddly timed) campaign about “building a new and better future” that of course also promotes the Levi’s fall collection.

This time, the words of Charles Bukowski replace Walt Whitman’s as the poetic narrative and the scene shifts to Berlin in this 60-second short film directed by Ralf Schmerberg. It’s not just about American pride anymore, folks, though the idea and imagery basically appears the same. Below, you can check out the Berlin-based collaboration between W+K Amsterdam and artist Alexandre Farto that officially kicked off the campaign last month. Peep film credits after the jump and check out the Facebook component here.


Creative Directors    Tyler Whisnand / Jeff Williams / Eric Baldwin
Writer     Charles Bukowski, “The Laughing Heart”
Copywriter    Antony Goldstein
Art Director    Julia Blackburn / Jeff Williams
Producer    Sarah Shapiro
Account Team    Andrew Schafer / Haley Mazza / Katie Nance
Executive Creative Directors    Mark Fitzloff / Susan Hoffman
Agency Executive Producer    Ben Grylewicz

Production Company    @radical.media
Director    Ralf Schmerberg
Executive Producer    Donna Portaro
Line Producer    Munir Abbar
Director of Photography    Daniel Gottschalk

Editorial Company    Joint
Editor    Tommy Harden
Post Producer    Ryan Shanholtzer
Post Executive Producer    Patty Brebner

VFX Company    Method Studios
VFX Executive Producer    Robert Owens
Flame Artist    Claus Hansen
VFX Producer    Ananda Reavis
Titles/Graphics    W+K Studio

Music + Sound Company    Search Party
Composer    Julianna Barwick
Sound Designer    Tommy Harden
Song (if applicable)    “Anjos”

Mix Company    Eleven
Mixer    Jeff Payne