W+K’s Portland shop has launched their very own radio station today. Dan Wieden once hosted his own radio talk show in Portland before he became an advertising god, so really, this is a return to their roots. The station’s mission is to:
“The radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. We’re starting small with minimal programming hours, with a goal to eventually share an equal amount of programming between our seven different offices and their communities worldwide.”
I’ve been listening for about 20 minutes and the music selection is pretty rad. Just as one would expect, those smarty-farty kids have excellent taste in music. Take a listen here.
More: BBDO’s Starbucks Spot Reflects W+K’s “The Girl Effect”