W+K London created an interactive video ad for Honda’s new sportier Civic Type R which allows viewers to toggle between two stories.
Using the “R” key, viewers can switch back and forth between two story lines featuring the same main character. Seemingly an everyday dad, one story features the man picking his daughters up from school. But switch to the parallel story using the “R” key and you’ll see that by night he uses his Civic Type R for a more exciting type of mission. We’ve included a (very) short trailer above, but you really need to head to Honda’s YouTube page for the full experience. It’s a clever idea, echoing the experience of drivers toggling on the vehicle’s “Racing Mode,” and W+K and director Daniel Wolfe execute it pretty brilliantly.
We wanted people to feel Honda’s other side as well as see it, W+K London wrote in a blog post yesterday, “so we dreamt up a technique that brings together both narratives through a simple interaction.”