W+K Chases the Horizon for Citizen Watches

By Patrick Coffee 

Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces.

The five-minute spot, which stars photographer Simon Roberts and ex-NATO pilot Jonathan Nicol in an attempt to literally “chase the sunset across the Earth’s time zones”, justifies use of the phrase “short film”:

The team appears to have succeeded in “steal[ing] one night from the planet” and taking a series of sunset images fit to rival anything on your friends’ Instagram accounts (unless they happen to live at the Arctic Circle).

Credits and visuals below.

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CLIENT CITIZEN WATCH CO.,LTD
PROJECT NAME CITIZEN Global Campaign F100

WIEDEN+KENNEDY

Executive Creative Directors Mike Farr & Tota Hasegawa (W+K Tokyo)
Art Director Vasco Vicente (W+K Amsterdam)
Copywriter Evgeny Primachenko (W+K Amsterdam) / Takeshi Amata (W+K Tokyo)
Head of Broadcast Production Erik Verheijen (W+K Amsterdam)
Broadcast Producer Tony Stearns / Lars Fabery de Jonge (W+K Amsterdam)
Digital Producer Reiko Kawaguchi (W+K Tokyo)
Planner Danny Feeney (W+K Amsterdam)/ Kenichiro Muraguchi (W+K Tokyo)
Head on Design Joe Burrin (W+K Amsterdam)
Head of Studio Jackie Barbour (W+K Amsterdam)
Studio Designer Thomas Payne (W+K Amsterdam)
Project Manager Emma Williamson (W+K Amsterdam)
Business Affairs Michael Graves (W+K Amsterdam)
Account Director Kensuke Suemasa (W+K Tokyo) / Eleanor Thodey (W+K Amsterdam)
Account Supervisor Yoshiko Amano (W+K Tokyo)

FILM PRODUCTION

PRODUCTION COMPANY SMUGGLER
Director Tristan Patterson
Producer Hera King
Executive Producer Chris Barrett

EDITORIAL Whitehouse Post
Editor James Forbes-Robertson

POST PRODUCTION COMPANY THE AMBASSADORS
Post Producer Thijs Klaassen

MUSIC COMPANY THE AMBASSADORS
Sound Design/Mix The Ambassadors

WEB PRODUCTION
PRODUCTION COMPANY GRANDBASE Inc.
Director Shunya Hagiwara
Producer Yosuke Kurita (GRANDBASE Inc.)
Web Designer Shinpe Yamamori (GRANDBASE Inc.)

Technical Director Yoshiaki Fujimori (GRANDBASE Inc.)
Interactive Designer Junya Kojima (Superposition Inc.)

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