W+K Celebrates the World Cup with Cock Rock

By Kiran Aditham 

Wieden + Kennedy and ESPN are gearing up for the latter’s coverage of the 2010 World Cup with a new campaign that’s centered on a fictitious band called Group of Death–a reference to the first-round group that will likely produce the winner of the whole shebang. Here, a bunch of older dudes don wigs and bad clothing and play music that will probably earn them an ass-whooping from real, metal-loving Brazilians. If you can bear it, there’s also “concert footage” (below) of GoD kicking out some cock-rock renditions of soccer staples. Enjoy at will.

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