Last week we brought you news of W+K Portland’s “A Generous World” spot for Coca-Cola, a large-scale production which debuted during the Oscars. But W+K Portland also crafted a series of spots celebrating the 100 year anniversary of Coca-Cola’s iconic bottle.
The series of 15 and 30-second spots keeps things simple, with the focus squarely on the bottle itself. In “Balloons,” set to a cover of Nena’s “99 Luftballons,” compares the carbonated bubbles in the soft drink to balloons rising in the air. Other ads imagine the bottle as a “Rocket,” likens the bottle to womanly “Curves” or imagine the experience of drinking the beverage as a “Roller Coaster” for your taste buds, to name a few. All of the spots feature close-up shots of the bottle and its contents, ending with the message, “Celebrating 100 years of the Coca-Cola bottle.” The spots helped launch a campaign celebrating the bottle’s anniversary which contains over a dozen ads in all (more on that shortly), beginning a year long celebration that will no doubt culminate with more festivities on the anniversary of the bottle’s November, 16 1915 creation by the Root Glass Company in Terre Haute, Indiana.