W+K and Drew Brees Interview a Robot for Old Spice

By Patrick Coffee 

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.

The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:

It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.

The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.

The spot is obviously too long to air on TV, but the brand is promoting it on social and hinting at future episodes featuring Kansas City’s Jamaal Charles, Cincinnati’s A.J. Green, and Earl Thomas of the Seahawks.

CLIENT Old Spice
PROJECT NAME 4th & Touchdown
CONTENT TYPE Internet

 

W+K PORTLAND
Creative Director Jason Bagely, Craig Allen
Digital Director
Copywriter Ansel Wallenfang, Andy Laugenour
Art Director
Producer Jennifer Hundis
Account Team Georgina Cairns, Nick Pirtle
Executive Creative Directors Joe Staples / Susan Hoffman
Agency Executive Producer Ben Grylewicz
Developer
Information Architect
Digital Designer Daniel Moreno
Interactive Studio Artist Curtis Pachunka

 

PRODUCTION COMPANY
Production Company WW7
Director Shillick
Executive Producer Josh Ferrazzano
Line Producer Kathlyn Horan
Director of Photography
Post-Production Company Coyote
Editor Nicholas Monsour DREW BREES  Daniel Moreno TEASER
Audio Post- Production Co. HEARby Sound

 

EDITORIAL  Drew Brees
Editorial Company WW7
Editor Nicholas Monsour
Post Producer David Monaco

Executive Producer

Josh Ferrazzano

EDITORIAL Teaser

Teaser Editorial WK MOTION
Editor Daniel Moreno
Executive Producer Michael Gersten
VFX Company Coyote

 

 

MIX + SOUND DESIGN
MIX+Sound Company HEARby Sound
Sound Designer John Buroker
Song (if applicable)
Producer Nannette Buroker

 

MUSIC
MUSIC Company Marmoset Music
Producer Rob Dennler
Composer Tim Shrout
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