Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.
The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:
It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.
The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.
The spot is obviously too long to air on TV, but the brand is promoting it on social and hinting at future episodes featuring Kansas City’s Jamaal Charles, Cincinnati’s A.J. Green, and Earl Thomas of the Seahawks.
— Old Spice (@OldSpice) September 12, 2014
|PROJECT NAME||4th & Touchdown|
|Creative Director||Jason Bagely, Craig Allen|
|Copywriter||Ansel Wallenfang, Andy Laugenour|
|Account Team||Georgina Cairns, Nick Pirtle|
|Executive Creative Directors||Joe Staples / Susan Hoffman|
|Agency Executive Producer||Ben Grylewicz|
|Digital Designer||Daniel Moreno|
|Interactive Studio Artist||Curtis Pachunka|
|Executive Producer||Josh Ferrazzano|
|Line Producer||Kathlyn Horan|
|Director of Photography|
|Editor||Nicholas Monsour DREW BREES Daniel Moreno TEASER|
|Audio Post- Production Co.||HEARby Sound|
|EDITORIAL Drew Brees|
|Post Producer||David Monaco|
|Teaser Editorial||WK MOTION|
|Executive Producer||Michael Gersten|
|MIX + SOUND DESIGN|
|MIX+Sound Company||HEARby Sound|
|Sound Designer||John Buroker|
|Song (if applicable)|
|MUSIC Company||Marmoset Music|