In its first campaign for Swiss chocolates brand Milka (owned by our friendly corporate overlords at Mondelez since 1990), W+K Amsterdam keeps things very, very sweet.
This work marks a dramatic move for the client, which has decided to unite the incredibly disparate chocolate and biscuits categories for the first time under the brand platform “Tenderness is inside.” (Milka claims to be “the world’s most tender melting chocolate.”)
“Strongman” is quite tender indeed. We might even call it sappy.
All’s well that ends well. Also, that must be Prince’s favorite cow.
The next spot stars some jars that magically come to life. It’s like Toy Story without all the existential quandaries.
These TV spots mark the beginning of the campaign, which will include digital work, in-store activations and YouTube pre-rolls.
Europe is kind of weird, isn’t it?
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MILKA |
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Phillip Chapman |
VP Marketing Communication and Brand Equity, Global Chocolate Category Team |
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Karine Chik |
Global Milka Equity Director |
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Celine Berg (chocolate only) |
Milka Europe Marketing Director Chocolate |
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Martha Miralles (chocolate only) |
Milka Europe Equity Manager |
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Charlotte de Laleu (chocolate only) |
Milka Europe brand activation Manager |
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Ira Shander (biscuits only) |
Milka Europe Marketing Director Biscuits |
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Charles-Henri Cassala (biscuits only) |
Milka Europe Treat Biscuits Base & Equity Marketing lead |
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Caroline Baume (biscuits only) |
Milka Europe Chocobakery Base & Equity Manager |
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WIEDEN+KENNEDY AMSTERDAM |
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Executive Creative Director |
Mark Bernath, Eric Quennoy |
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Creative Director |
Szymon Rose, Daniel Schaefer |
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Art Director |
Jordi Luna |
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Copywriter |
Scott Smith |
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Head of Broadcast Production |
Joe Togneri |
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Executive Producer |
Tony Stearns |
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Head of Planning |
Martin Weigel |
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Group Account Director |
Clare Pickens |
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Account Director |
Eleanor Thodey |
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Account Manager (TV) |
Elianne Vermeulen |
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Account Manager (Print) |
Yulia Prokhorova |
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Studio Artist |
Noa Redero |
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Project Manager |
Janna Harrington |
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Business Affairs |
Emilie Douque |
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FILM PRODUCTION |
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PRODUCTION COMPANY |
HOBBY FILM |
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Director |
Vesa Manninen |
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Director of Photography |
Franz Lustig |
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Executive Producer |
Tom Rickard |
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Producers |
Anna Bergström & Frederic Rinnan |
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EDITING COMPANY |
WORK EDITORIAL |
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Editors |
Mark Edinoff & Rachael Spann |
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AUDIO POST |
WAVE LONDON |
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Sound Designer/Mixer |
Aaron Reynolds |
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MUSIC |
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Artist / Title |
Phil Kay |
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Music Company |
Woodwork Music |
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POST PRODUCTION |
MPC LONDON |
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Lead 2D Artists |
Bill McNamara & Toya Dreschler |
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Lead 3D Artist |
Tim Van Hussen |
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Colourist |
Jean-Clement Soret |
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Producer |
Sophie Hogg |
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PRINT PRODUCTION |
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Photographer |
Marcus Gaab |