W+K Amsterdam celebrates Paris in its latest spot for Heineken, titled “The Insider.”
The spot follows a young local as he hijacks a city tour, giving tourists an insider’s look at the city rather than the bland boat trip they signed up for.
His tour includes all sorts of hijinks, such as a secret underground party complete with masks, live music and (of course) Heineken. “The Insider” follows pretty much the same formula as last year’s “The City,” tying the brand to wild times enjoying the urban landscape. Its premise of a hijacked city tour works well as a rationale for the ensuing frantically paced look at Pairs, and W+K manages to work in shots of Heineken throughout without making it seem too over the top, but you have to wonder how many times W+K and Heineken can recycle the concept (even if there’s a good deal more to it than what the brand is doing stateside).
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Thierry Albert & Faustin Claverie
Art Director Kia Heinnen
Copywriter Zoe Hawkins
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Planner Nick Docherty
Group Account Director Jordi Pont
Account Manager Amber Martin
Project Manager Stacey Prudden
Business Affairs Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY MJZ FILMS
Director Dante Ariola
Director of Photography Philippe Le Sourd
Producer Natalie Hill
Executive Producer Debbie Turner
EDITING COMPANY PEEP SHOW POST
Editor Andrea MacArthur
AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal
MUSIC SCHMOOZE
Artist / Title Feu Chatterton/ J’aime regarder les filles
Music Company Schmooze
POST PRODUCTION METHOD STUDIOS NEW YORK / CO.3
Flame Tom McCullough
3D Rick Walia
Telecine Stefan Sonnenfeld (Co.3)
Producer Matthew Engel (Method NY) / Rhubie Jovanov (Co.3)