W+K Amsterdam continues its “Booking Right” campaign for Booking.com (which launched in February with “Booking Hero”) with a series of new 30-second ads continuing the almost-expletive filled schtick of previous spots.
In “Farewell,” for example, the voiveover explains “It’s time to bid farewell to this booking incredible island resort and its incredible island staff” as a family waves goodbye on their departure boat. The father decides differently, however, arguing with the voiceover that “This is not goodbye” as he dives in the water, swims to shore and hugs one of the staff members as his family looks on awkwardly. Something about the pace of the spot and the whole internal monolog arguing with the voiceover doesn’t quite work, although there’s humor to be found in the family’s pained expressions as the father embarrasses them.
Other spots in the campaign feature a group of disgruntled sports fans who find solace from the agony of defeat in an incredible hotel room, a jet-lagged traveler in Japan and a father who teaches his kids that there is life beyond smart phones at a remote cabin. The broadcast spots are currently running across the U.S. and will roll out in Canada, the United Kingdom, Germany and Australia in the coming weeks.
Credits:
BOOKING.COM
Chief Marketing Officer: Paul Hennessy
Head of Brand: Manuel Douchez
Global Brand Communications: Director Andrew Smith
Brand Specialist: Robert Schreuders
Media Planning Director: Anoeska van Leeuwen
Media Planner: Kelly Lee
Head of Social: Media Julian Poole
Social Media Coordinator: Beulah Devaney
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Sean Condon
Art Director: Victor Monclus
Interactive Art Director: Mathieu Garnier
Copywriters: Will Lowe, Scott Smith
Head of Content: Joe Togneri
Executive Producer: Tony Stearns
Broadcast Production Assistant: Eleni Karathanasi
Director of Interactive Production: Kelsie Van Deman
Interactive Copywriter: Jake Barnes
Interactive Art Director: Jeffrey Lam
Planner: Emma Wiseman
Comms Planner: Josh Chang
Group Account Director: Jordi Pont
Account Director: Aitziber Izurrategui
Account Manager: Caroline Melody Meyer
Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Michael Graves
PRODUCTION COMPANY: MJZ
Director: Dante Ariola
Director of Photography: Benoît Delhomme
Producer: Natalie Hill
Executive Producer: Debbie Turner
EDITORIAL: PEEPSHOW
Editor: Andrea MacArthur
Executive Producer: Jason Kremer
POST PRODUCTION/VFX: GLASSWORKS AMSTERDAM
Managing Director: Olivier Klonhammer
Senior Producers: Anya Kruzmetra, Christian Downes
Lead Flame: Morten Vinther
Flame: Kyle Obley, Urs Furrer
Nuke: Jos Wabeke
AFX: Ben Stoner
GRADE COMPANY: 3 LA/GLASSWORKS AMSTERDAM
Colorist: Stefan Sonnenfeld (Company 3)
Colorist: Scott Harris (Glassworks)
AUDIO POST: WAVE STUDIOS AMSTERDAM
Sound Designer/Mixer: Alex Nicholls-Lee
MUSIC
Original Music: MUTATO MUZIKA (Booking Hero, For The Fans)
Licensed tracks used for Log Cabin, Farewell, Jetlag
PHOTOGRAPHY: Neil Massey