With the World Cup kicking off today in Brazil, W+K Amsterdam has a new campaign for EA Sport’s 2014 FIFA World Cup Brazil (out now on PS3 and Xbox360), aimed to “appeal to every gamer, and to every American with a star-spangled heart.”
The campaign calls on viewers to be “The next American hero” in a 75-second online spot as Team U.S.A. faces the “Group of Death” in Brazil. “The Next American Hero,” which also appears in 15 and 30-second online advertisement iterations, features a “team of soccer heroes representing a cross-section of American society” — such as an astronaut, cowboy, tech entrepreneur and cheerleader — take the field for the US. Set to the song “Real American,” the spot is built around the idea that with 2014 FIFA World Cup Brazil, the fate of the US soccer team is in your hands. And odds are they’ve got a better chance at advancing past group stage than the real team. We’ve got credits following the jump.
Credits:
ELECTRONIC ARTS
VP, Global Marketing: Jamie McKinlay
Global Product Marketing Manager: Nick Lammie
Senior Manager, Global Product Marketing: Matt McKie
International Marketing Director: Oliver Hughes
VP Advertising & Media: Dana Marineau
Director, Advertising: Dustin Shekell
Senior Manager, Advertising & Media: Mark Evans
Manager, Advertising & Media: Anne Fournais
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor
Art Director: Riccardo Rachello
Copywriter: Ebba Hult
Head of Content: Joe Togneri
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Manager: Kerstin Hagg
Project Manager: Janna Harrington
Business Affairs: Michael Graves
FILM PRODUCTION
PRODUCTION COMPANY: CAMP DAVID
Director: Robert Jitzmark
Director of Photography: Willie Nel
Producer: Riccard Edholm
Executive Producer: Kristina Wibom
MUSIC
Artist / Title ‘Real American’ – written by R.Derringer/B.Kenny
(UMP)
Music Licensing: Amp.Amsterdam
Re-recording: Amp.Amsterdam
POST PRODUCTION
EDITING COMPANY: THE AMBASSADORS EDIT
Editor: James Forbes-Robertson
AUDIO POST: THE AMBASSADORS SOUND
Sound Designer/Mixer: Joep Meijburg
POST PRODUCTION THE AMBASSADORS
Set Supervision: Halbo van der Klaauw
VFX and CG Supervisor: Stephen Pepper
Compositors: Stijn Waterman, Jeroen van Berkel, Ton Habraken
Colourist: Brian Krijgsman
Producer: Thijs Klaassen